The Easiest Way to Get More Clients

Running your own business is amazing.

You get to set your own schedule, work with awesome people, and do work you genuinely love. But if we’re being honest… sometimes the getting more clients part is really freaking hard. 

And if you Google, “how to get more clients,” the answers can be a little overwhelming… Post more on Instagram! Send 70 cold pitches a week! Join 20 networking events! Ah!

Well, first, you should know if you’re feeling that way, you’re absolutely not alone, and second, there’s a totally different, way-less-stressful way to get clients consistently.

One that doesn’t require sales calls, reels, or convincing anyone of your value. It’s called white labeling. And it might be exactly what you’ve been looking for.

The Most Common Advice About Getting More Clients

If you’ve been trying to bring in more clients lately, chances are you’ve seen (or tried) at least one of these strategies. And hey, if any of them have worked for you, that’s amazing, friend! But if they’ve felt frustrating or exhausting, that’s completely valid too.

Here’s the typical advice for how to get more clients for your business: 

“Just Post More!”

Social media can be fun, but it can also feel like a full-time job all by itself. Trying to come up with fresh content every week, make reels, write captions, post stories, and stay “top of mind” while also doing actual client work? It’s… a lot.

“Network More!” 

Networking sounds great in theory, but if you’ve ever sat through a Zoom event wondering if you’ll actually connect with anyone, it can feel kind of discouraging. Especially when you’re already juggling so much behind the scenes.

“Send Cold Pitches!” 

Cold pitching can work, but it’s not for everyone. And if writing cold emails makes you feel a little nervous (or super icky), you’re not doing anything wrong. It might work for some people, but if it isn’t feeling right for you then that’s what matters! 

“Just Reach Out to Past Clients!” 

It’s great advice in theory, but not super helpful when you don’t want to bug past clients, if your clients aren’t needing support right now, or you’ve shifted your services since you last worked together.

“Hop on Discovery Calls and Sales Calls!” 

Discovery calls can lead to amazing connections. But they can also feel like you’re having to prove your worth to someone who’s not quite sure what they need. You explain your process, share your pricing, and hope they see your value. And honestly? Hard-selling people on working with me has never been my cup of (iced) tea. 

“Try Freelance Sites Like Fiverr or Upwork to Get More Clients!” 

If you’ve ever tried freelance marketplaces, you’ve probably seen the pricing race to the bottom firsthand. And while they can be great for people who are just starting out, they’re often not the best option for experts who want to make a living without having to do 400 projects a month. You deserve to be paid well for the work you do!

The Easiest Way to Actually Get More Clients? White Labeling.

Now that we’ve walked through all the common ways people try to get more clients (and why they don’t always feel like a fit), I want to tell you about the strategy that completely changed my business—and could totally change yours, too.

So… What is White Labeling?

White labeling is one of those business strategies that most people don’t know about… but once you do, it kind of changes everything. (At least, it has for me!)

It’s a behind-the-scenes way to do the work you love, without having to constantly sell yourself to new clients, market your services all the freaking time, or hop on a million discovery calls to sell your worth. 

Here’s how white labeling works: 

You partner with another service provider, usually someone in your industry. (Whether you’re a designer, developer, bookkeeper, copywriter, SEO expert, whatever, if you’ve got expert skills and they’ve got clients, it’s a match made in heaven.)

And then you take on parts of their client projects. They’re the ones managing the client relationship, collecting payments, doing the admin work, and leading communication, and you get to focus purely on the work you’re great at.

(And the best part is that you can offer white label services full-time or just as an add-on to your current business. I only do white label work for other designers, but a lot of my white label students do it part-time as a way to bring in client work consistently!)

How White Labeling Helps You Get More Clients

If you’re someone who wants to spend less time promoting yourself, stressing over how to get more clients, or trying to convince people you’re “worth it” on discovery calls, white labeling might be the best way to get more clients for your business!

Here’s why white labeling works so dang well:

Your Clients Already Know the Value of What You Do

Your white label clients will be service providers who offer similar work to yours, so they already understand the time, skill, and strategy it takes to do what you do.

Because they do it too, they don’t need to be educated on why your process matters or why your pricing is what it is. They already get it.

You Don’t Have to Get on Sales Calls 

With white labeling, there’s no need to constantly pitch yourself to new potential clients or explain your pricing on Zoom. Your white label partner is the one handling client inquiries, the pricing convo, and client onboarding. Of course, you’ll still have to share pricing information with the service provider you’re partnering with, but because they already know your value, it’s a way easier sell!

They Already Have Clients (And Need Help!)

When you white label, you're partnering with someone who already has clients and projects lined up, but they can’t (or don’t want to) take on every part of the work themselves.

They’re looking for someone who can step in and handle specific deliverables (like sales page design, keyword research, blog strategy, etc.) or entire projects, so they can keep things moving and take on more clients (or take off more time). 

White labeling truly is one of the easiest ways to get more clients in your business because you’re working with people who already have them.

It Leads to Long-Term Partnerships 

When you find a good-fit partner, the work doesn’t stop after one project.

You build trust, you learn how each other works, and before you know it, you’re their go-to person for the kind of work you love doing!

(One of my design clients has sent over $32,000 in projects my way over the past two years. Not only is she wonderful to work with, but that consistency means that I don’t have to go out and find 8 clients for 8 $4,000 projects to bring in the same amount of income!)

You Can Stay Behind the Scenes (If That’s More Your Thing)

If you don’t want to constantly show up on social media every day or be the face of your business, white labeling is a dream come true. 

You can be the expert behind the curtain—designing, writing, strategizing, whatever your skill is—without needing to build a huge personal brand or feel like you always have to “show up” online to get more clients.

You Only Focus on the Work You Actually Love

White labeling also takes SO much admin off your plate. You don’t need to remind clients to turn in questionnaires. You’re not sitting in back-to-back meetings. You’re not chasing down invoices. 

You simply do what you’re great at and then pass it back to your white label partner to deliver. 

If You Want to Get More Clients Through White Labeling, Start With This

If you’re curious about white labeling but not sure how to get that very first client, I’ve got something that’ll help! 

The best place to start is with my free guide: How to Low-Key Market Yourself.

It’s all about building genuine connections with people in your industry so you can start white labeling for them! And it’s easy and, hopefully, fun too!

(Also, it totally works if you’re trying to figure out how to get copywriting clients, how to get clients as a bookkeeper, or a designer, or an SEO expert, or whatever service industry you’re in! Basically, if you’ve got a skill and want to keep doing it without marketing 24/7? This guide is a great (free!) place to start.)

Want to Start Offering White Label Services to Get More (and Consistent!) Clients?

If you’re reading this and thinking, “Amy, this sounds amazing, I want to do this for real,” then I’ve got something even better than the guide!

It’s called One Week to White Label—a five-day, self-paced course that walks you through every single thing you need to get your white label services up and running and actually make money from them!

You’ll learn:

• What white labeling actually looks like (with real-life business examples)
• How to choose the best services to white label based on your skills and goals
• Exactly how to price your white label services so they make sense for you and the businesses hiring you 
• How to get clients (without having to show off your work if you're under an NDA!)
• And how to keep your white label clients coming back again and again (so they turn into partnerships that bring you consistent clients and work!)

Plus, you’ll get allll the templates I actually use in my business (like my pricing guide, client questionnaires, onboarding forms, and more).

(One of my previous students was able to turn around and book her first white label client as soon as the course ended. And that’s exactly what the course is designed to help you do!)

Check out One Week to White Label here. (And if you’ve ever got questions about white labeling, don’t hesitate to reach out and ask!)