Caroline initially came to me for just a website, but we worked together to build out her brand’s identity, too. I’m so glad we did because I am high key OBSESSED with how it turned out.

That eye icon symbolizing a lens and the focus that they have on family.

Caroline’s personal style is very girly like mine, but she recognized that her target demographic may not feel the same, so we came up with a classic but modern and inviting logo suite with a professional and comforting color palette.